As Daley sees it, the Internet can be carved into turf, just like a state. Facebook, Instagram, Pinterest, TikTok and Snapchat each require a different outreach strategy, messaging and tone, and reach different types of voters. Which means each of the digital organizers specializes in mastering different social-media platforms.

“The campaign’s groundbreaking digital first organizing approach has allowed us to reach voters in new and creative ways, creating digital organizing hubs on Slack, speaking with voters on every platform, and hosting daily virtual events in every part of Florida,” Jackie Lee, Biden for President’s Florida state director told The Verge.