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When I was 18 years old I knocked on my first door and I'll never forget how I felt reaching my first voter. I believe to fully understand the impact that digital campaigns have you have to first understand the community building side of it. This means understanding who you are reaching on a personal level, storytelling, and understanding community outreach.

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Starting as an organizer has given me a grassroots approach to all of my digital campaigns, because at the end of the day we aren’t just asking for a donation, or to have our petition signed, we are asking for someone to become a bigger part of the community and movement. It is about taking bad news and turning it into positive action and a sense of community. That’s what makes me so passionate about digital. 

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Let's work together - send me an email at daley.chelsea94@gmail.com.

Skills

Social Content Strategy    Principal Management    Training     Branding and Voice    Rapid Response    Graphic Design Management   Crisis Communications  Digital Organizing   Community Building and Management   Video Producing  Storytelling Campaigns 

Experience

U.S. Senator Elissa Slotkin, Digital Director

  • Created all content for Senator Slotkin’s official social media channels; X, Instagram, Facebook, Bluesky, and threads.

  • Grew the official accounts by over 75,000 new followers in 3 months.

  • Created and managed the Senator’s influencer program, including building out her list of contacts, briefing the Senator for influencer interviews, and finding niche ways to engage with influencers online. 

  • Created and executed the full digital strategy for the State of the Union rebuttal speech including influencer hits, clips, and building a digital rapid response community

  • Directed and produced several video products; including the weekly intelligence briefing, the “what’s keeping me up at night” project, and other video projects that grew engagement with a 70% increase in views on YouTube and 66% increased watch time among those views.

  • Created all the branding for the Senator including starting her website redesign and creating all graphic and video elements from scratch.

Department of Education, Senior Digital Director

March 2023- January 2025

  • Appointed by the Biden- Harris Administration to be the creative and digital strategy lead for the U.S. Secretary of Education, Dr. Miguel Cardona.

  • Hired to help the Secretary rebrand and find his voice as a father, educator, and Secretary online to connect him personally to his work. 

  • Works personally with the U.S. Education Secretary Cardona to write content in his voice for social media and amplify the voices of students, parents, and teachers, capturing his vision and the priorities of the Biden- Harris Administration.

  • Grew his social media accounts including reaching over 

  • Works directly with the White House in ensuring that the Secretary is messaging White House priorities and that we are working across agencies and the Administration to serve the American people

  • Led the first White House social media takeover for the Department of Education here. 

  • Writes and directs videos for the Secretary’s accounts, including the Inside Voices series here.

  • Manages a team of content creators and video producers

Joint Economic Committee, Digital Media Director

February 2022- March 2023

  • Creating all content for the JECDems Twitter and Facebook account 

  • Maintaining the website’s design, UX, and updates 

  • Launched and maintained the first Joint Economic Committee Democrats newsletter

  • Working with policy experts on messaging and rollout of campaigns/ products

  • Lead on Digital outreach and training with other Senate/House committees, member’s offices, and partner organizations (resulting in multiple coordinate social media efforts having our hashtag trend)

  • Working with the Chairman in achieving his voice and digital messaging goals 

  • Lead on the creation of video and graphic design elements

Department of Homeland Security, Director of Digital Strategy

May 2021- February 2022

 • Led the interagency digital response and social plan for Afghan resettlement

• Managing both the Department and Secretary’s main accounts with over 2 million followers. First Digital Director to utilize Instagram and Facebook stories. 

•Transitioning the Department’s social media presence and brand in the new Administration

• Creating and managing content including graphic design, and social media strategy for the Department's portfolio of issues including; Immigration, National Security, Natural Disasters and preparedness, Combating Domestic Violent Extremism, Cybersecurity, and more.

• The only digital staffer for the entire Department of Homeland Security Headquarters.

• Growing the Secretary of Homeland Security and SPOX accounts as well as the Department of Homeland Security Accounts.

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Joe Biden for President, Director of Digital Communities

July 2020- November 2020

 • Amplified the voices of Florida voters through digital community-building and storytelling on emerging and established platforms including Reddit, TikTok, and Instagram.

• Unilaterally hired and managed a team of two 

 In less than four months:

• Created grassroots-driven Florida for Biden accounts on Twitter, Facebook, Instagram growing each account to thousands of followers and reaching over 2 million Floridians

• Recruited, trained, and managed more than 900 digital volunteers, including 200 volunteer content creators who created content for the campaign.

The Florida Democratic Party 

May 2019- July 2020

• Personally planned the state's Digital Department staff structure and strategic goals for the 2019-2020 election cycle.

• Hired 5 new platform-specific digital organizers responsible for content creation and organizing on Instagram, Facebook, TikTok, and Twitter.

• Oversaw the creation of a new FDP website from concept to launch (floridadems.org), while creating and posting content on FDP social media accounts and managing the FDP's email program.

• Oversaw the party's transition of field events to digital events by creating grassroots digital pages and training staff of over 200+ in digital organizing.

Center for American Progress

September 2017- May 2019

• Supported policy and fundraising teams to promote policy reports and events, specializing in working with the Women's, Early Childcare, and LGBTQ+ Policy teams.

• Wrote and edited email copy collaborating with a team of four to produce newsletters, copy, and maintain email lists.

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